Background and Cultural Heritage:
Born into the ‘Namgis, Ma’amtagila, and Mamalilikala tribes, William and his brother were inspired by their grandfather, Gus Matilpi, who taught them the profound connections between art and cultural heritage. This foundation has fueled William’s diverse artistic endeavors. Known for his intricately carved silver and gold jewelry, William ventured into rug design, collaborating with United Floors Victoria to create pieces that integrate Kwakwaka’wakw cultural symbols into modern living spaces. This project represents a significant shift from jewelry to larger-scale functional artworks, allowing William to reach wider audiences.

The Rugs: Weaving Culture and Modernity:
The rugs feature traditional Kwakwaka’wakw imagery such as animals and mythological figures, woven into designs that fit contemporary aesthetics. By digitizing traditional carving design for rug production, William ensures that the cultural essence is preserved while making the art form accessible and practical for everyday use. These rugs do more than adorn floors; they serve as conversation starters about Indigenous art and traditions, helping to educate the public and celebrate Indigenous heritage in everyday environments. Owning a rug designed by William Cook Jr. offers a means of appreciating and participating in the preservation of Kwakwaka’wakw culture.

William Cook Jr.’s collaboration with United Floors Victoria exemplifies how traditional art can evolve and resonate within modern contexts. His rugs bridge the past and present, ensuring the vibrancy and relevance of Kwakwaka’wakw traditions in contemporary homes and offices. Through his innovative designs, William continues to contribute to the cultural dialogue and appreciation of Indigenous arts and United Floors Victoria is proud to be able to offer these pieces to Victoria.